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Persona and Journey Map

I wanted to thoroughly understand my user's motivations, goals, and challenges so that I could design a solution to better suit their needs.


Here we have the full Persona for Maria Santos. You can see her decisions are driven by 3 main factors: convenience, price, and escapism.

Journey Map

Maria’s journey map allows us to further understand her paint points and needs.

It’s not an easy road to Zen when she is searching for a new spa and  booking an appointment, but once she finds a service in her price point she’s on her way to bliss.

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