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Usability Testing Results

Here's a deeper dive into our usability test results. We conducted 2 rounds of testing and asked users to walk us through the 3 task flows.

Feature Set

Just to recap, these were the most important features to prioritize based on our research and time constraints.

Outlining the process
Freelancers want clients to understand their process. Businesses want transparency and want to know ‘what they are paying for.’ Both parties want to understand the process of working with Legacy Strategies.

Form submission around empathy
In addition to Legacy Strategies standing on a pillar of empathy, businesses want to work with freelancers with integrity and freelancers value clients that put people first.

Portal with a checklist of goals and deliverables
Building trust through communication and transparency is highly important for both parties. It is a way for both parties to stay organized and accountable.

Freelancer profile
Businesses want freelancers that are vetted and recommended. They want to know that they are working with an experienced and creative individual.

Project listings
Freelancers want to be able to select work that aligns with their passions and needs.

Designing the Experience

Business Task Flow

In addition to the "empathy questionnaire," we introduced the following features during the business onboarding:

Freelancer Task flow

In addition to the "empathy questionnaire," we introduced the following features during the freelancer onboarding:

Prototyping

Here's a snapshot of our usability test results when implementing the features mentioned above.

Round 1 of Testing

Slide 1: freelancer profile

On the freelancer profile, we implemented a 'badge system,' but there needed to be more clarity around what the badges meant, how they were earned, and how it related to the vetting process. It was also important for testers to see the rates for the freelancers.

Slide 2: project listings

Users preferred to see compensation rates on the project listings page as this would be a determining factor on whether or not they would apply to a project.

Slide 3: Portal

Users found the portal easy to understand and intuitive, but they wanted to see an editing feature.

Round 2 of testing

Slide 1: freelancer profile

On the freelancer profile, there was still a lot of confusion around the badge system. We ended up scrapping this feature as it was not adding any value to the service. Users challenged us on the hierarchy of the information on this page as they wanted to have a greater focus on the work and recommendations of the freelancer. Also, the word 'book freelancer' felt like too much of a commitment.

Slide 2: Project details

On the project details page, users wanted to see more information on the listing to help make a decision on whether or not to apply to the project.

Slide 3: portal

Users pushed us on how to make the portal easier to navigate and question how they would be able to communicate with other parties involved. Additionally, they wanted more context on the progress bar.

Final iterations were made based on the feedback on the hi-fi prototype. These can be seen in the video on the previous page.