We wanted to learn how often people donated and what methods they used. We found out people donated monthly or quarterly on a one-time basis or through fundraising events like walks. Additionally, we wanted to learn if they thought their efforts were impactful and that was contingent based on updates from the nonprofit.
Most people donated either monthly or quarterly. It could be to one non-profit or various ones.
Mostly donated on a one-time or on a monthly basis and through fundraising events like walks
A small donation can make a difference
Contingent based on updates or progress from the nonprofit
Can't see impact of donations
We took a look at other popular nonprofits to see how they organized their site, told their story, and placed their CTAs.
